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At STHS Consulting, our journey began 20 years ago with a backpack, a passport, and a one way ticket to Seoul.

Born out of decades of international experience, our brand is the product of a life lived across continents — from the busy back streets of Busan to the desert cities of the UAE, and the rich traditions of Madrid. Our passion for discovering new cultures didn’t stop at sightseeing. With every encounter, conversation, and collaboration, a deeper understanding of how culture shapes business was forged.

This fascination evolved into a purpose: to bridge the gaps between markets, people, and opportunities. At STHS Consulting, we believe that cultural fluency is not a luxury — it’s a business necessity. Whether it’s a Korean manufacturer looking to enter the Dubai market, or a UK company trying to understand Asian consumer behavior, we help navigate the nuances that make or break global business.

We specialize in turning cultural insight into commercial success — from market entry strategies and regulatory navigation to building trust between partners who speak different languages in more ways than one.

STHS stands for more than consulting. It’s a belief that success comes not just from strategy and data, but from empathy, cultural intelligence, and a genuine respect for how people do business around the world.

Our mission is simple: to help businesses grow by bringing the world a little closer together.

Take the journey with us.