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Korea is a global business powerhouse, known for its dynamic economy, innovative industries, and strong corporate culture. However, conducting business in Korea requires an understanding of its unique etiquette and traditions. Here are some key insights to help you navigate the Korean business landscape effectively.

1. Formal Greetings and Bowing: The first impression is crucial in Korea. A slight bow, often accompanied by a handshake, is the standard greeting in business settings. When shaking hands, use both hands if possible—one to shake and the other to support your wrist—as a sign of respect. Always greet senior members first, acknowledging the hierarchical nature of Korean business culture.

2. The Importance of Hierarchy: Korean companies operate with a strong sense of hierarchy, heavily influenced by Confucian values. Titles and ranks are important, and addressing colleagues or clients by their professional titles is expected. Be mindful of deference and show respect to those in senior positions.

3. Business Cards Exchange: The exchange of business cards (meishi) is a formal ritual in Korea. Present your card with both hands, with the text facing the recipient. When receiving a business card, examine it carefully before putting it away—this demonstrates respect and attentiveness.

4. Building Relationships: Strong personal relationships are the foundation of successful business dealings in Korea. Business meetings often extend to social gatherings, such as dinners or karaoke (noraebang) sessions, where trust and rapport are built. Accepting invitations to these events is highly encouraged.

5. Dining Etiquette: Meals are an essential part of business culture in Korea. The host usually orders and pays for the meal, and it’s polite to wait for the most senior person to begin eating before you do. When drinking, use both hands when pouring or receiving a drink, and turn your head slightly away from elders while taking a sip—this is a sign of respect.

6. Indirect Communication: Koreans often use indirect communication to avoid confrontation or embarrassment. Instead of a direct "no," they may say "I'll consider it" or "That might be difficult." Understanding these subtle cues is vital to avoid misinterpretation.

By respecting Korean business etiquette, you demonstrate cultural awareness and professionalism, paving the way for successful business relationships. Whether you're attending a meeting, exchanging cards, or sharing a meal, these small but significant gestures, STHS Consulting will help you navigate Korea’s business world with confidence.